There are two steps for installing a custom media type and profile for the new Canon Pro Series printers. 

The first step is to upload the custom AM1X into the Canon Media Configuration Tool. This step updates the printer only. Please follow the instructional video here:

https://www.youtube.com/watch?v=8xq9xyj3OPs&list=PL7Ndp_jw_jSnCpGRxVUXR2iaeFbblRqOP&index=9

The second step is to update the media information for your Canon print driver. This step will allow the custom settings to be visible and usable within your printing program. Please follow the instructional video here:

https://www.youtube.com/watch?v=QFYVuBOxl2w&list=PL7Ndp_jw_jSnCpGRxVUXR2iaeFbblRqOP&index=10